Determining a target market's present level of awareness and knowledge of, and liking for, a product often requires _____ measures.
A)benchmark
B)sales interval
C)secondary
D)frequency
E)reach

Question

Quizplus · Accepted Answer

Benchmark measures are used to determine the current level of awareness, knowledge, and liking of a product among the target market. This involves comparing the target market's current level with a set standard or benchmark to determine the effectiveness of marketing efforts. Sales interval, secondary, frequency, and reach measures are not specifically used to determine awareness, knowledge, and liking of a product among the target market.

Determining a Target Market's Present Level of Awareness and Knowledge