According to DAGMAR, the basic function of advertising is to:
A)create sales.
B)communicate.
C)increase market share.
D)eliminate competition.
E)change consumer behavior.

Question

Quizplus · Accepted Answer

According to DAGMAR (Defining Advertising Goals for Measured Advertising Results), the basic function of advertising is to communicate with the target audience about the product or service being offered. The ultimate goal is to create awareness and understanding of the product/service, leading to a change in consumer behavior towards it. Creating sales, increasing market share, and eliminating competition are all important objectives, but they are not the basic function of advertising. Therefore, the best choice would be (B) communicate.

According to DAGMAR, the Basic Function of Advertising Is To