Which of the following is true of marketing objectives?
A)The only aim of a firm's marketing objectives revolves around buying the right media at the right price.
B)They are usually defined in terms of specific outcomes such as sales volume, market share, profits, or return on investment.
C)They are stated only in a company's communication plan.
D)They are statements of what various aspects of the IMC program will accomplish and how a message will be delivered to the target audience.
E)The only aim of a firm's marketing objective is to communicate information or a selling message about a product or service to the target audiencE.Marketing objectives are generally stated in the firm's marketing plan and are statements of what is to be accomplished by the overall marketing program within a given time period.Marketing objectives are usually defined in terms of specific, measurable outcomes such as sales volume, market share, profits, or return on investment.

Question

Quizplus · Accepted Answer

Marketing objectives are usually defined in terms of specific outcomes such as sales volume, market share, profits, or return on investment. They are generally stated in the firm's marketing plan and are statements of what is to be accomplished by the overall marketing program within a given time period. While buying the right media at the right price and communicating information to the target audience are important aspects of marketing objectives, they are not the only aims of marketing objectives. Therefore, options A and E are not correct. Option C is incorrect as marketing objectives are not stated only in a company's communication plan. Option D is partially correct but not the best answer as it only explains how a message will be delivered to the target audience and not the specific outcomes the IMC program aims to accomplish.

Which of the Following Is True of Marketing Objectives