Before setting objectives for advertising and promotion, an organization should:
A)conduct a situation analysis to identify marketing and promotional issues facing the firm.
B)develop its media plan and allocate the budget to each media.
C)evaluate the effectiveness of the advertising and promotional strategies.
D)conduct test marketing to check the effectiveness of the marketing strategies developed for the current products and services.
E)set its advertising and promotional budgets.

Question

Quizplus · Accepted Answer

Before setting objectives for advertising and promotion, it is essential to conduct a situation analysis to identify marketing and promotional issues facing the firm. This analysis will help the organization to understand its market, competitors, and target audience. Based on this information, the organization can develop effective advertising and promotion strategies that will help it achieve its marketing goals. Other options, such as developing a media plan, evaluating effectiveness, conducting test marketing, and setting budgets, are all important steps in the marketing process but should come after the situation analysis.

Before Setting Objectives for Advertising and Promotion, an Organization Should