For which of the following would an advertiser be most likely to use a sales-oriented objective?
A) A direct-response ad for a record album
B) A commercial for a new type of electric-powered automobile
C) A political announcement
D) An anti-drug public announcement
E) A commercial comparing two telecommunication giants
Correct Answer:
Verified
Q30: Sales-oriented objectives are appropriate for:
A)all online-marketing strategies.
B)retail
Q31: The carryover effect:
A)has no impact on sales
Q32: To be effective, marketing objectives need to
Q33: The concept of advertising expenditures producing long-term,
Q34: One important purpose of setting specific advertising
Q36: Arden's task is to determine what was
Q37: While moving from the base to the
Q38: Before setting objectives for advertising and promotion,
Q39: The more specific the firm's advertising objectives,
Q40: Which of the following is true of
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