The primary objective of _____ is to time promotional efforts of a company so that they will coincide with the highest potential buying times.
A)sweeps period
B)scheduling
C)waste coverage
D)frequency estimation
E)sales forecasting

Question

Quizplus · Accepted Answer

The term "scheduling" refers to timing promotional efforts to coincide with the highest potential buying times. This involves determining the optimal timing and frequency of advertising, sales promotions, and other marketing activities to maximize the effectiveness and efficiency of the campaign. Sweeps period refers to a specific time frame during which media ratings are conducted, waste coverage refers to reaching people who are not part of the target market, frequency estimation refers to determining the optimal number of times to expose a consumer to an advertisement, and sales forecasting refers to predicting future sales based on past performance and market trends.

The Primary Objective of _____ Is to Time Promotional Efforts