When the range of a media exceeds the targeted audience, the excess is referred to as:
A)frequency surplus.
B)flighting.
C)waste coverage.
D)geographical excess.
E)oversaturation.

Question

Quizplus · Accepted Answer

Waste coverage is when the media reaches an audience beyond the intended target, resulting in a waste of resources and potentially ineffective advertising. The other options either do not fit the definition or are not commonly used terms in regards to media planning.

When the Range of a Media Exceeds the Targeted Audience