The category development index is similar to the brand development index (BDI) except that it:
A)uses information about a product category.
B)categorizes consumers according to their demographic characteristics.
C)is concerned with companies and not with products.
D)is tied to an economic index.
E)categorizes consumers according to their psychographic characteristics.

Question

Quizplus · Accepted Answer

The category development index (CDI) uses information about a product category, while the brand development index (BDI) focuses on a specific brand within that category. Therefore, choice A is the correct answer.

The Category Development Index Is Similar to the Brand Development