To determine the potential for sales of coffee, as opposed to a specific brand, in a particular market area, a company should use:
A)brand development index.
B)category development index.
C)survey of buying power index.
D)Dow Jones sustainability index.
E)consumer price index.

Question

Quizplus · Accepted Answer

The category development index (CDI) measures the potential for sales of a particular category of products (in this case, coffee) in a specific market area. It takes into account both the percentage of households in the market area that have purchased the category in the past year and the sales of the category in the market area compared to the national sales. This information can help a company determine the potential demand for coffee in the area and make informed decisions about entering or expanding in that market.

To Determine the Potential for Sales of Coffee, as Opposed