Which of the following positions in a company is likely to be responsible for determining which target markets should receive the most media emphasis?
A)Research manager
B)Account executive
C)Brand manager
D)Media planner
E)Market research analyst

Question

Quizplus · Accepted Answer

The media planner is typically responsible for determining which target markets should receive the most media emphasis. They work closely with the brand manager and account executive to develop media plans that effectively reach the target audience. The research manager and market research analyst are more focused on gathering consumer insights and data, while the account executive is responsible for managing client relationships.

Which of the Following Positions in a Company Is Likely