Which of the following would most likely result in waste coverage?
A)An ad for custom-build concession food trailers appearing in a trade journal
B)A B2B ad appearing in a general fashion magazine
C)A commercial for a soda drink appearing in a music channel
D)A sports shoes commercial aired during live telecast of a basketball match
E)An ad for an organic fertilizer in a farm publication magazine

Question

Quizplus · Accepted Answer

A B2B (business-to-business) ad appearing in a general fashion magazine would most likely result in waste coverage as the readers of a fashion magazine are not likely to be interested in B2B products or services. The ad would be seen by a large number of people who are not potential customers.

Which of the Following Would Most Likely Result in Waste