Hot sauce usage in the United States is generally concentrated in the region spanning West from Louisiana to New Mexico and North to the Arkansas-Missouri border. A producer of hot sauce would use this information to schedule by using:
A)flighting.
B)continuity.
C)geographical weighting.
D)intermittent frequency.
E)pulsing.

Question

Quizplus · Accepted Answer

Geographical weighting would be the best choice because it involves targeting specific regions with higher usage of the product, which in this case is hot sauce. This would allow the producer to allocate more resources and advertising efforts in those areas to maximize sales potential.

Hot Sauce Usage in the United States Is Generally Concentrated