Which of the following statements is true of the continuity scheduling method?
A)It serves as a constant reminder to consumers.
B)It is a cost efficient method of scheduling advertising.
C)It allows unlimited media allocation.
D)It is a combination of flighting and pulsing scheduling methods.
E)It results in a lack of interest of promotional messages during nonscheduled times.

Question

Quizplus · Accepted Answer

Continuity scheduling involves running advertisements consistently over a period of time, which serves as a constant reminder to consumers.

Which of the Following Statements Is True of the Continuity