If an ad is placed on two TV shows, the total number of people exposed only once is referred to as _____.
A)coverage
B)unduplicated reach
C)duplicated reach
D)frequency
E)program rating

Question

Quizplus · Accepted Answer

Unduplicated reach refers to the number of unique individuals who were exposed to the advertisement at least once. In contrast, duplicated reach refers to the number of individuals who were exposed to the advertisement more than once. Therefore, in this scenario, the total number of people exposed only once would be the unduplicated reach. Coverage refers to the percentage of the target audience who can be reached by the media vehicle, frequency refers to the average number of times an individual is exposed to the advertisement, and program rating refers to the percentage of households or individuals who are tuned into a particular program at a specific time.

If an Ad Is Placed on Two TV Shows, the Total