In a(n) _____ scheduling method, a regular pattern of advertising is developed without gaps or nonadvertising periods on an ongoing basis without regard for seasonality.
A)flighting
B)oscillating
C)pulsing
D)continuity
E)weighted ratings

Question

Quizplus · Accepted Answer

The continuity scheduling method is described in the question as having a regular pattern of advertising without gaps or nonadvertising periods on an ongoing basis without regard for seasonality. This is consistent with the characteristics of continuity scheduling. The other options (flighting, oscillating, pulsing, and weighted ratings) do not match this description.

In A(n) _____ Scheduling Method, a Regular Pattern of Advertising