Which of the following statements describes an advantage inherent in the flighting method of scheduling?
A)With flighting, there is no danger of wearout.
B)Flighting creates cost efficiency by using advertising only during purchasing periods.
C)Flighting helps in continuous advertising which in turn creates refutational appeal.
D)Flighting enables retention of promotional messages by alternating periods of high and low advertising weight.
E)Flighting serves as a constant reminder to consumers.

Question

Quizplus · Accepted Answer

Flighting scheduling helps in creating cost efficiency by using advertising only during purchasing periods. This means that companies can save on advertising costs during off-seasons and use the funds for other activities such as research and development. It also ensures that advertisements are more effective as they are targeted at consumers who are likely to purchase the product, resulting in higher returns on the advertising investment.

Which of the Following Statements Describes an Advantage Inherent in the Flighting