When a product's advertising schedule involves constant advertising with heavier efforts being made at certain times, a(n) _____ schedule is being employed.
A)intermittent
B)continuity
C)flighting
D)weighting
E)pulsing

Question

Quizplus · Accepted Answer

A pulsing schedule involves continuous advertising throughout the year with increased intensity during certain periods.

When a Product's Advertising Schedule Involves Constant Advertising with Heavier