For which of the following products is an advertiser most likely to use a flighting schedule?
A)Cake mixes
B)Shampoo
C)Newspaper subscriptions
D)Snow tires
E)Candles

Question

Quizplus · Accepted Answer

Snow tires are a seasonal product that is mostly sold and used during the winter months. Therefore, advertisers are more likely to use a flighting schedule to promote snow tires during the winter season and stop advertising during the rest of the year.

For Which of the Following Products Is an Advertiser Most