Juno Inc., a confectionery company, introduces a new range of peanut brittle. The company wants to make all its potential customers aware of its new product. The company should concentrate on:
A)maximizing frequency.
B)maximizing reach.
C)maximizing coverage.
D)using maximum continuity.
E)using a pulsing push strategy.

Question

Quizplus · Accepted Answer

Since Juno Inc. wants to make all its potential customers aware of its new product, it would be best to maximize reach. This would mean that the company would try to reach as many people as possible through various channels of communication like advertising, social media, etc. Maximizing reach would ensure that the message about the new peanut brittle reaches a broader audience and increases brand awareness.

Juno Inc, a Confectionery Company, Introduces a New Range of Peanut