The split-message technique is often used in
A) television talk shows.
B) news releases.
C) national trade shows.
D) direct-mail campaigns.

Question

Quizplus · Accepted Answer

The split-message technique is a common strategy in direct-mail campaigns, where the message is split between the envelope and the letter inside. The envelope typically features a teaser to entice the recipient to open it, while the letter contains the full message intended for the target audience.

The Split-Message Technique Is Often Used in