Pretesting an audience is usually involved with a(n)
A) comment card.
B) organizational audit.
C) split message technique.
D) pilot test.

Question

Quizplus · Accepted Answer

Pretesting an audience involves testing a message or product on a small sample of the target audience before launching it to the larger group. Pilot testing is a method of pretesting that involves testing the message or product with a small group of people. Therefore, option D, pilot test, is the best choice. Option A, comment card, may be used for feedback after the launch of a product or message, but not for pretesting. Option B, organizational audit, is not related to audience pretesting. Option C, split message technique, is a method of testing two different messages with different groups to determine which is more effective, but it is not a type of pretesting.

Pretesting an Audience Is Usually Involved with A(n)