What figures are necessary to calculate "cost-per-thousand"?
A) media impressions and potential readership
B) census data and event costs
C) media outlets and advertising equivalency
D) media impressions and cost of program publicity
Correct Answer:
Verified
Q13: Social media can be an effective measurement
Q14: The split-message technique is often used in
A)
Q15: Which can be accomplished by systematic tracking?
A)
Q16: Pretesting an audience is usually involved with
Q17: Day-after recall measures
A) audience awareness and comprehension.
B)
Q19: Which is NOT a common method to
Q20: An effective readership-interest survey becomes more valuable
Q21: Measuring audience awareness and comprehension with day-after
Q22: A baseline study is an assessment of
Q23: In systematic tracking,some practitioners take the approach
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