Measuring audience awareness and comprehension with day-after recall is a credible metric for measurement.

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Day-after recall is a commonly used metric in advertising and media research to measure audience awareness and comprehension. It involves asking respondents to recall what they remember seeing or hearing in a media ad or content within 24 hours after exposure. Research has shown that day-after recall can be a reliable indicator of the impact of advertising and media communication on audiences.

Measuring Audience Awareness and Comprehension with Day-After Recall Is a Credible