In systematic tracking,some practitioners take the approach of calculating the cost of advertising for the same amount of space,and then multiplying that total three to six times to reflect that a news story has higher credibility than an ad.
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Q18: What figures are necessary to calculate "cost-per-thousand"?
A)
Q19: Which is NOT a common method to
Q20: An effective readership-interest survey becomes more valuable
Q21: Measuring audience awareness and comprehension with day-after
Q22: A baseline study is an assessment of
Q24: You've been asked to oversee a new
Q25: Your university president has asked you to
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Q27: The ultimate objective of any public relations
Q28: Quantitative analysis should be avoided in evaluating
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