Advertising Value Equivalency (AVE)basically refers to the notion of measuring
A) "monetary value of message exposure."
B) audience recall of messages.
C) gatekeeper influence.
D) hits or visits.

Question

Quizplus · Accepted Answer

Advertising Value Equivalency (AVE) is a measure of the monetary value of media exposure. It is calculated by multiplying the frequency or volume of media coverage by the advertising rates for the corresponding media. This measure is controversial as it does not take into account the potential impact or quality of the coverage, and has been criticized by many public relations professionals and industry organizations.

Advertising Value Equivalency (AVE)basically Refers to the Notion of Measuring