Direct mail campaigns often use this approach,in which several different appeals or options are prepared.
A) multiple regression
B) split-messaging
C) nominal group technique
D) copy testing

Question

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Split-messaging is the approach of creating different versions of a direct mail campaign, each with a different appeal or option, in order to test which one is the most effective at eliciting a response from the recipient. This allows marketers to refine their messaging and targeting over time. Multiple regression is a statistical technique used for analyzing the relationships between multiple variables. The nominal group technique is a method of generating ideas and solving problems in a group setting. Copy testing is the process of evaluating the effectiveness of advertising or marketing copy before it is produced and distributed.

Direct Mail Campaigns Often Use This Approach,in Which Several Different