The most advanced form of evaluation is
A) measurement of changes in attitudes, opinions, and behavior.
B) compilations of message distribution and media placement.
C) audience awareness, comprehension, and retention of the message.
D) measuring value of secondary and collateral research.
Correct Answer:
Verified
Q7: If an objective is informational,measurement techniques must
Q8: The evaluation of the communication activity of
Q9: The number of people "exposed" to media
Q10: Direct mail campaigns often use this approach,in
Q11: Advertising Value Equivalency (AVE)basically refers to the
Q13: Social media can be an effective measurement
Q14: The split-message technique is often used in
A)
Q15: Which can be accomplished by systematic tracking?
A)
Q16: Pretesting an audience is usually involved with
Q17: Day-after recall measures
A) audience awareness and comprehension.
B)
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