The number of people "exposed" to media messages is referred to as
A) population or census.
B) advertising equivalency.
C) media impressions.
D) benchmarking.
Correct Answer:
Verified
Q4: Using databases and computer software to analyze
Q5: In a 2010 study,experts optimistically projected that
Q6: What measurement tool do practitioners rely on
Q7: If an objective is informational,measurement techniques must
Q8: The evaluation of the communication activity of
Q10: Direct mail campaigns often use this approach,in
Q11: Advertising Value Equivalency (AVE)basically refers to the
Q12: The most advanced form of evaluation is
A)
Q13: Social media can be an effective measurement
Q14: The split-message technique is often used in
A)
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