Using databases and computer software to analyze content of media placement is quite common with this technique.
A) benchmarking
B) systematic tracking
C) day-after-recall
D) environmental scanning

Question

Quizplus · Accepted Answer

Systematic tracking involves the use of databases and computer software to continuously monitor and analyze media placements. This technique allows for the collection of data on the quantity and quality of media coverage, as well as the ability to track trends and changes in coverage over time. Benchmarking involves comparing one's performance against industry standards, day-after-recall measures the audience's ability to remember a specific media placement, and environmental scanning involves the continuous monitoring and analysis of an organization's external environment for potential threats and opportunities. None of these techniques specifically involve the use of databases and computer software for content analysis.

Using Databases and Computer Software to Analyze Content of Media