If an objective is informational,measurement techniques must show
A) attendance figures.
B) audience exposure.
C) increased sales.
D) print and broadcast mentions.

Question

Quizplus · Accepted Answer

If an objective is informational, it aims to educate and inform the audience. Therefore, the measurement techniques must show the audience exposure, which refers to the number of people who received the information. The other choices, such as attendance figures, increased sales, and print and broadcast mentions, are not directly related to measuring the success of an informational objective.

If an Objective Is Informational,measurement Techniques Must Show