A strategy through which a firm targets several market segments with a varied offering for each is called a(n):
A)differentiated targeting strategy.
B)specialized targeting strategy.
C)generalized targeting strategy.
D)undifferentiated targeting strategy.
E)concentrated targeting strategy.

Question

Quizplus · Accepted Answer

A differentiated targeting strategy involves targeting several market segments with a different offering for each. This approach allows for a broader reach and customization for different consumer groups, which can lead to increased sales and brand loyalty.

A Strategy Through Which a Firm Targets Several Market Segments