The Concept of Being Substantial and Profitable as a Prerequisite

The concept of being substantial and profitable as a prerequisite for market segmentation refers to the fact that:

A) the customers in a market segment should react similarly and positively to a firm's offering.
B) market segments should be accessible to firms through persuasive communications and product distribution.
C) market segments should be distinct from one another for a firm to be able to design products or services to meet their needs.
D) the buying power of customers in a market segment should be high enough to generate substantial returns from the market.
E) the preferences of customers in a market should overlap to a great extent.