Sturdy International sells its helmets to everyone in the market.There are no different strategies or products for different groups.This is an example of a(n):
A)loyalty segmentation strategy.
B)behavioural segmentation strategy.
C)geodemographic segmentation strategy.
D)undifferentiated targeting strategy.
E)concentrated targeting strategy.

Question

Quizplus · Accepted Answer

Sturdy International's approach of selling its helmets to everyone in the market without different strategies or products for different groups is an example of undifferentiated targeting strategy, also known as mass marketing. In this approach, the company assumes that everyone in the market has similar needs and wants and can be satisfied with the same product, without the need for market segmentation or targeting specific groups.

Sturdy International Sells Its Helmets to Everyone in the Market