Which of the following strategies refers to the marketing strategy a firm can use if the product or service it provides is perceived to provide the same benefits to everyone and there is no need to develop separate strategies for different groups?
A)Distinguished targeting strategy
B)Behavioural targeting strategy
C)Perceptual mapping strategy
D)Undifferentiated targeting strategy
E)Ideal point strategy

Question

Quizplus · Accepted Answer

Undifferentiated targeting strategy is used when a firm's product or service is perceived to provide the same benefits to everyone, and there is no need to develop separate strategies for different groups. In this approach, the firm assumes that all customers have similar needs and wants and applies a single marketing mix to target the entire market.

Which of the Following Strategies Refers to the Marketing Strategy