A company has launched a milk beverage containing chocolate.Since the beverage appeals to all age groups, the company develops a single strategy to attract children, teenagers, and adults alike.In this case, the company is using a(n):
A)geographic targeting strategy.
B)brand repositioning strategy.
C)perceptual mapping strategy.
D)undifferentiated targeting strategy.
E)ideal point strategy.

Question

Quizplus · Accepted Answer

The company is using an undifferentiated targeting strategy by developing a single strategy to appeal to all age groups without any specific targeting towards a particular segment.

A Company Has Launched a Milk Beverage Containing Chocolate