A crane manufacturing company that solely manufactures and sells salvage cranes for salvage companies is using which strategy?
A)Perceptual mapping
B)Brand repositioning
C)Ideal point
D)Undifferentiated targeting
E)Concentrated targeting

Question

Quizplus · Accepted Answer

The company is using a concentrated targeting strategy because they are solely focusing on manufacturing and selling salvage cranes for salvage companies, which is a narrow and specific market segment.

A Crane Manufacturing Company That Solely Manufactures and Sells Salvage