A company uses a youth icon to endorse its new range of biker glasses.The commercial symbolizes youth and freedom.An individual who wants to live a life of freedom would be attracted to the ad.In the context of psychographic segmentation, the commercial is appealing to the individual's:
A)perceptual map.
B)ideal point.
C)positioning statement.
D)lifestyle.
E)self-moral.

Question

Quizplus · Accepted Answer

Psychographic segmentation divides consumers based on their lifestyles, values, and attitudes. The commercial featuring a youth icon endorsing biker glasses positions its product as a symbol of the freedom and adventurous spirit associated with bikers. This advertisement attracts individuals who prioritize their independence and are likely to lead an active and adventurous lifestyle, making D. lifestyle the best choice. A. perceptual map, B. ideal point, C. positioning statement, and E. self-moral, are not relevant in this context.

A Company Uses a Youth Icon to Endorse Its New