A large passenger-ship company targets only old rich people for its around-the-world cruises.It ensures that all its rooms are designed to be as comfortable as possible for older people.In this case, the company is using the:
A)perceptual stimulation strategy.
B)geographic targeting strategy.
C)brand repositioning strategy.
D)undifferentiated targeting strategy.
E)concentrated targeting strategy.

Question

Quizplus · Accepted Answer

The company is using a concentrated targeting strategy since it is targeting only one specific group of customers (old, rich people) and designing its rooms specifically for their comfort.

A Large Passenger-Ship Company Targets Only Old Rich People for Its