Customer Lifetime Value (CLV)refers to The

Customer lifetime value (CLV) refers to the:

A) sum total of benefits that a vendor promises a customer will receive in return for the customer's loyalty for his or her lifetime.
B) strategy for managing a company's interactions with customers, clients, and sales prospects.
C) total value of purchases of a customer over a lifetime of patronage.
D) tendency of a customer to stick with a brand even when it is priced higher than an otherwise equal product.
E) the provision of service to customers before, during, and after a purchase.