Firms embrace differentiated segmentation because:
A)it is much easier to plan promotional strategies for different products being offered to different segments of the market.
B)it helps them obtain a bigger share of the market and increase the market for their products overall.
C)it does not require them to develop separate strategies for different groups.
D)it protects the dilution of the brand.
E)it is inexpensive and cost effective.

Question

Quizplus · Accepted Answer

Differentiated segmentation allows firms to target specific customer groups with tailored products and marketing strategies, which can increase customer loyalty and lead to a larger share of the market. This can result in increased sales and overall growth for the company.

Firms Embrace Differentiated Segmentation Because