Ace Inc.is a company that sells clothes.It has two brand names, Ace 1 and Ace Kid.Each of these brands caters to the needs of two dissimilar market segments.There are varied strategies and products for the dissimilar groups.In this case, which targeting strategy is the company using?
A)Differentiated
B)Specialized
C)Homogenous
D)Undifferentiated
E)Generalized

Question

Quizplus · Accepted Answer

The company is using a differentiated targeting strategy where it caters to the needs of two dissimilar market segments with varied strategies and products. This allows the company to offer products that are specific to each segment's needs and preferences, which can increase customer loyalty and sales.

Ace IncIs a Company That Sells Clothes