Which of the following is true of micromarketing?
A)It refers to the display, in two or more dimensions, of the position of products or brands in the consumer's mind.
B)It refers to the segmentation that tailors a product or service to suit an individual customer's wants or needs.
C)It refers to the mental picture that people have about a company and its products or services relative to competitors.
D)It refers to a strategy in which marketers change a brand's focus to target new markets or realign the brand's core emphasis with changing market preferences.
E)It refers to a marketing strategy a firm can use if a product or service is perceived to provide the same benefits to everyone.

Question

Quizplus · Accepted Answer

Micromarketing is a marketing strategy that tailors a product or service to suit an individual customer's wants or needs. It involves segmenting the market into smaller groups based on specific characteristics, such as age, income, lifestyle, etc., and then targeting each segment with a unique marketing mix.

Which of the Following Is True of Micromarketing