A local bakery customizes its pastries and cakes to suit individual customer requirements.This is an example of:
A)undifferentiated segmentation.
B)micromarketing.
C)perceptual mapping.
D)brand positioning
E)geographic segmentation.

Question

Quizplus · Accepted Answer

Micromarketing involves targeting a small and specific group of customers with customized products or services. The local bakery's customization of pastries and cakes to suit individual customer requirements aligns with this concept.

A Local Bakery Customizes Its Pastries and Cakes to Suit