Tremlock is a company that sells used cars.It was able to establish itself in the mind of the consumer as a low-cost, high-quality used-car dealer as an alternative to low-cost, low-quality new-car dealer.This is an example of:
A)differentiated targeting.
B)positioning.
C)perceptual mapping.
D)mass customization.
E)micromarketing.

Question

Quizplus · Accepted Answer

This scenario represents positioning, which refers to how a company establishes a clear identity or image in the minds of its target market relative to competitors. Tremlock's positioning is as a low-cost, high-quality used-car dealer, differentiating itself from low-cost, low-quality new-car dealers.

Tremlock Is a Company That Sells Used Cars