A company sells baseball bats.It has a website where customers can log in and choose from out of 50 variations with regard to the weight, length, thickness, and design of the bat.The customers get a bat based on their own specifications.This is an example of:
A)mass customization.
B)brand repositioning.
C)perceptual mapping.
D)ideal positioning.
E)mass marketing.

Question

Quizplus · Accepted Answer

Mass customization refers to the process of allowing customers to personalize or customize a product based on their specific preferences or requirements. In this case, the company is offering 50 variations of baseball bats that customers can choose from based on their desired weight, length, thickness, and design. This approach allows customers to get a product that meets their unique needs, and is therefore an example of mass customization.

A Company Sells Baseball Bats