Question 1

The advertisement for a diamond necklace says,"A quality diamond of a carat or more is so rare that less than one percent of women will ever own one." The advertisement shows a woman who is wearing the diamonds being openly admired by others.In terms of Maslow's hierarchy,this advertisement is designed to appeal to the consumer's _____.
A) physiological needs
B) esteem needs
C) safety needs
D) self-actualization needs

Accepted Answer

Esteem needs consist of both the need for the self-awareness of importance to others and actual esteem from others.

Question 2

Which of the following is an example of a marketing source of information for making a purchase decision? 
A) An advertisement for Kraft macaroni and cheese
B) Previous experience with a car brand
C) An independent movie review
D) A friend's view on Krispy Kreme doughnuts

Accepted Answer

Marketing sources of information include factors such as advertising, salespeople, dealers, packaging and displays. Generally, this is the primary source of information about a particular product.

Question 3

The starting point in the buying process involves the: 
A) recognition of an unsatisfied need by the consumer.
B) information requirements of the consumer for the purchase.
C) pending purchase decisions of the consumer.
D) process of alternative evaluation based on what the consumer has already learnt.

Accepted Answer

The starting point in the buying process is the recognition of an unsatisfied need by the consumer.

Question 4

After a long run,Libby feels like getting something cool and refreshing to drink.Which stage of the consumer decision making process is Libby currently in?
A) Alternative evaluation
B) Alternative search
C) Need recognition
D) Purchase decision

Accepted Answer

The starting point in the buying process is the consumer's recognition of an unsatisfied need. Any number of either internal or external stimuli may activate needs or wants and recognition of them.

Question 5

Which of the following sources of information regarding a purchase decision refers to handling,examining,and trying out the product while shopping?
A) Internal sources
B) Marketing sources
C) Experiential sources
D) Public sources

Accepted Answer

Experiential sources refer to handling, examining, and trying the product while shopping. This usually requires an actual shopping trip by the individual and may be the final source consulted before purchase.

Question 6

An advertisement for a Fast Rationale Emergency Dialer states: "In a life-threatening emergency,73 percent of people misdial 911." In terms of Maslow's hierarchy,this advertisement was designed to appeal to the consumer's _____.
A) social needs
B) esteem needs
C) safety needs
D) self-actualization needs

Accepted Answer

A well-known classification of needs was developed many years ago by Abraham Maslow and includes five types. Safety needs consist of such things as protection from physical harm, ill health and economic disaster and avoidance of the unexpected.

Question 7

Maslow assumes that satisfaction of _____ needs is only possible after the satisfaction of all the needs lower in the hierarchy.
A) physiological
B) self-actualization
C) belongingness and love
D) esteem

Accepted Answer

Maslow assumes that satisfaction of self-actualization needs is only possible after the satisfaction of all the needs lower in the hierarchy.

Question 8

After an intense workout at the gym,Tim feels famished.On his way home,he stops to buy a burger and fries from a fast-food shop.Which of the following factors influenced Tim's recognition of a need?
A) Internal stimuli
B) Reference group
C) Task features
D) Social features

Accepted Answer

Any number of either internal or external stimuli may activate needs or wants and recognition of them. Internal stimuli are such things as feeling hungry and wanting some food or feeling a headache coming on.

Question 9

Which of the following is the first step of information processing? 
A) Retention of the information
B) Attention to the information
C) Understanding the information
D) Exposure to information

Accepted Answer

In general, information processing is viewed as a four-step process in which the individual is (1) exposed to information, (2) becomes attentive to the information, (3) understands the information and (4) retains the information.

Question 10

Which of the following sources of information regarding a purchase decision includes factors such as advertising,salespeople,dealers,packaging,and displays? 
A) Internal source
B) Group source
C) Marketing source
D) Public source

Accepted Answer

Marketing sources of information include such factors as advertising, salespeople, dealers, packaging, and displays. Generally, this is the primary source of information about a particular product.

Question 11

On her way home from work,Shelby sees an ice-cream stand and immediately feels a craving for some ice-cream.She pulls over to buy a hot-fudge sundae.Which of the following influenced this purchasing decision?
A) Social features
B) Reference groups
C) External stimuli
D) Task features

Accepted Answer

Any number of either internal or external stimuli may activate needs or wants and recognition of them. External stimuli are such things as seeing a McDonald's sign and then feeling hungry or seeing a sale sign for winter parkas and remembering that last year's coat is worn out.

Question 12

_____ can be defined as the desire to become everything one is capable of becoming. 
A) Physiological needs
B) Self-actualization needs
C) Esteem needs
D) Belongingness and love needs

Accepted Answer

Self-actualization needs can be defined as the desire to become everything one is capable of becoming. This means that the individual will fully realize her or his talents and capabilities.

Question 13

Which of the following is an example of an experiential source of information for making a consumer purchase decision? 
A) Trying on various swimsuits
B) An eye-catching sign in a store display
C) Reading about a product's quality in Consumer Reports
D) An advertisement in the midst of several movie trailers

Accepted Answer

Experiential sources refer to handling, examining and perhaps trying the product while shopping. This usually requires an actual shopping trip by the individual and may be the final source consulted before purchase.

Question 14

If a previously acceptable product for satisfying the need is remembered and the individual bases the particular purchase decision on it with little or no additional information search or evaluation,then the source of information can be best described as a(n)_____.
A) internal source
B) group source
C) marketing source
D) public source

Accepted Answer

If a previously acceptable product for satisfying the need is remembered and the individual bases the particular purchase decision on it with little or no additional information search or evaluation, then the source of information can be best described as an internal source. This is quite common for routine or habitual purchases.

Question 15

An article in a local newspaper ranks the facilities of nursing homes in the immediate area on the basis of cleanliness,staff-patient ratio,on-staff care providers,and other key determinants.This article would be an example of a(n)_____ source of information. 
A) marketing
B) social
C) experiential
D) public

Accepted Answer

Public sources of information include publicity, such as a newspaper article about the product and independent ratings of the product. Here product quality is a highly important marketing management consideration, since such articles and reports often discuss such features as dependability and service requirements.

Question 16

Tracy has always wanted to become a doctor.She believes that her life's true calling is to help others and save lives.Tracy works at two part-time jobs to pay for medical school.According to Maslow's hierarchy of needs theory,which of the following gives Tracy her drive and focus?
A) Physiological need
B) Need for esteem
C) Safety needs
D) Self-actualization needs

Accepted Answer

Self-actualization needs can be defined as the desire to become everything one is capable of becoming. This means that the individual will fully realize her or his talents and capabilities.

Question 17

Robert,who needs a new car,has been looking at several auto magazines and websites to find a model that he can afford.He has also been asking his friends whether they know any places that offer good deals on cars.Which stage of the decision making process is Robert currently in?
A) Purchase decision
B) Postpurchase evaluation
C) Need recognition
D) Alternative search

Accepted Answer

Once a need is recognized, the individual then searches for alternatives for satisfying the need. The individual can collect information from five basic sources for a particular purchase decision which include internal, group, marketing, public, and experiential sources.

Question 18

_____ needs will dominate when all needs are unsatisfied,and in such situations none of the other needs will serve as a basis for motivation.
A) Physiological needs
B) Safety needs
C) Esteem needs
D) Self-actualization needs

Accepted Answer

Physiological needs will dominate when all needs are unsatisfied. In such a case, none of the other needs will serve as a basis for motivation.

Question 19

_____ refer to common sources of information for purchase decisions that comes from communication with other people,such as family,friends,neighbors,and acquaintances.
A) Internal sources
B) Group sources
C) Experiential sources
D) Public sources

Accepted Answer

Group sources refer to common sources of information for purchase decisions that comes from communication with other people, such as family, friends, neighbors, and acquaintances.

Question 20

Robert needs to buy a ream of printer paper for his old printer.For Robert,the purchase of printer paper requires _____ decision making. 
A) selective
B) limited
C) extensive
D) routine

Accepted Answer

Routine decision making is the most common type and the way consumers purchase most packaged goods. Such products are simple, inexpensive, and familiar; and consumers often have developed favorite brands that they purchase without much deliberation.

Quiz 3: Consumer Behavior

Which of the following is an example of a marketing source of information for making a purchase decision?

The starting point in the buying process involves the:

After a long run,Libby feels like getting something cool and refreshing to drink.Which stage of the consumer decision making process is Libby currently in?

Which of the following sources of information regarding a purchase decision refers to handling,examining,and trying out the product while shopping?

An advertisement for a Fast Rationale Emergency Dialer states: "In a life-threatening emergency,73 percent of people misdial 911." In terms of Maslow's hierarchy,this advertisement was designed to appeal to the consumer's _____.

Maslow assumes that satisfaction of _____ needs is only possible after the satisfaction of all the needs lower in the hierarchy.

After an intense workout at the gym,Tim feels famished.On his way home,he stops to buy a burger and fries from a fast-food shop.Which of the following factors influenced Tim's recognition of a need?

Which of the following is the first step of information processing?

Which of the following sources of information regarding a purchase decision includes factors such as advertising,salespeople,dealers,packaging,and displays?

On her way home from work,Shelby sees an ice-cream stand and immediately feels a craving for some ice-cream.She pulls over to buy a hot-fudge sundae.Which of the following influenced this purchasing decision?

_____ can be defined as the desire to become everything one is capable of becoming.

Which of the following is an example of an experiential source of information for making a consumer purchase decision?

If a previously acceptable product for satisfying the need is remembered and the individual bases the particular purchase decision on it with little or no additional information search or evaluation,then the source of information can be best described as a(n) _____.

An article in a local newspaper ranks the facilities of nursing homes in the immediate area on the basis of cleanliness,staff-patient ratio,on-staff care providers,and other key determinants.This article would be an example of a(n) _____ source of information.

Tracy has always wanted to become a doctor.She believes that her life's true calling is to help others and save lives.Tracy works at two part-time jobs to pay for medical school.According to Maslow's hierarchy of needs theory,which of the following gives Tracy her drive and focus?

Robert,who needs a new car,has been looking at several auto magazines and websites to find a model that he can afford.He has also been asking his friends whether they know any places that offer good deals on cars.Which stage of the decision making process is Robert currently in?

_____ needs will dominate when all needs are unsatisfied,and in such situations none of the other needs will serve as a basis for motivation.

_____ refer to common sources of information for purchase decisions that comes from communication with other people,such as family,friends,neighbors,and acquaintances.

Robert needs to buy a ream of printer paper for his old printer.For Robert,the purchase of printer paper requires _____ decision making.