Which of the following sources of information regarding a purchase decision refers to handling,examining,and trying out the product while shopping?
A) Internal sources
B) Marketing sources
C) Experiential sources
D) Public sources

Question

Quizplus · Accepted Answer

Experiential sources refer to handling, examining, and trying the product while shopping. This usually requires an actual shopping trip by the individual and may be the final source consulted before purchase.

Which of the Following Sources of Information Regarding a Purchase