The starting point in the buying process involves the:
A) recognition of an unsatisfied need by the consumer.
B) information requirements of the consumer for the purchase.
C) pending purchase decisions of the consumer.
D) process of alternative evaluation based on what the consumer has already learnt.

Question

The starting point in the buying process involves the: 
A) recognition of an unsatisfied need by the consumer.
B) information requirements of the consumer for the purchase.
C) pending purchase decisions of the consumer.
D) process of alternative evaluation based on what the consumer has already learnt.

Quizplus · Accepted Answer

The starting point in the buying process is the recognition of an unsatisfied need by the consumer.

The Starting Point in the Buying Process Involves The