For high-involvement products that require extensive decision making,marketers should provide consumers with:
A) eye-catching advertisements and in-store displays to encourage them to make a purchase.
B) factual information that highlights the competitive advantages of the products.
C) ready availability of the products in a variety of outlets and at competitive prices.
D) minimum information to encourage a quick purchasing process.

Question

Quizplus · Accepted Answer

It is critical for marketers of highly complex or expensive products to understand that consumers are willing to process considerable information to make the best choice. Thus, marketers should provide consumers with factual information that highlights competitive advantages for such high-involvement products.

For High-Involvement Products That Require Extensive Decision Making,marketers Should Provide