If a previously acceptable product for satisfying the need is remembered and the individual bases the particular purchase decision on it with little or no additional information search or evaluation,then the source of information can be best described as a(n)_____.
A) internal source
B) group source
C) marketing source
D) public source

Question

If a previously acceptable product for satisfying the need is remembered and the individual bases the particular purchase decision on it with little or no additional information search or evaluation,then the source of information can be best described as a(n)_____.
A) internal source
B) group source
C) marketing source
D) public source

Quizplus · Accepted Answer

If a previously acceptable product for satisfying the need is remembered and the individual bases the particular purchase decision on it with little or no additional information search or evaluation, then the source of information can be best described as an internal source. This is quite common for routine or habitual purchases.

If a Previously Acceptable Product for Satisfying the Need Is